An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations.
For those who want to figure out how to sell Amazon products and make money off it, this course on 2017 Affiliate Marketing + SEO Strategy could be ideal for you. It’s a quick course that teaches how to build an amazon affiliate website, brushes you on the latest SEO techniques but may not be enough if you are looking at an advanced curriculum. The trainer Isli Hoxha, Website Developer & Growth Hacker will teach you marketing in depth.
Of course you want affiliates with high commissions, but they should also have a solid reputation with high conversions and low reversal rates (you get $0 if people cancel after signing up). If they’re part of an affiliate marketplace like ShareASale or ClickBank you can see some numbers there. Companies likes Amazon/SiteGround are safe bets, otherwise do your research (or track your affiliate links so you can monitor their performance). Avoid affiliates offering huge commissions since this probably means they’re struggling to acquire/retain customers naturally. This will hurt your numbers (specifically your conversions/reversal rates).
Once you have a great product you believe and a target market, you'll need to stock a site with quality content that will help drive traffic and affiliate sales. This article has some great tips on the nitty gritty of creating your own website. Once you have your website set up, you'll want to optimized it for conversions and sales. Learn about the four qualities of an effective website.