Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
Affiliate marketing has increased in prominence with the internet age. Amazon popularized the practice by creating an affiliate marketing program where websites and bloggers put links to the Amazon page for a product being reviewed or discussed in order to receive advertising fees when a purchase is made. In this sense, affiliate marketing is essentially a pay for performance marketing program where the act of selling a consumer on a product is outsourced across a potentially vast network.
Choose an affiliate program. First, you must decide which affiliate program to join. Affiliate programs often have a theme, such as gardening or weight loss, and you should find a theme that interests you. Look for a network with a lot of product codes that are relevant to your topic. Consider networks like Commission Junction, LinkShare, ShareaSale, Clickbank, and Amazon. Remember, it isn't really about the network – it's about whether the network is relevant to the content of your website.
Create custom alerts on your phone for affiliate sales – if you use GMail, go to your settings and create a filter so all emails with “SiteGround Affiliate Sale Generated” in the subject line go into their own folder (tweak the subject line to match whatever email notification your affiliate sends you). Then setup a custom alert on your phone using the GMail app so anytime you generate a sale, you get a custom alert (here’s a tutorial for Android and here’s one for Apple). I have different notifications for SiteGround, StudioPress Themes, etc. Makes your day better :)
WP Rich Snippets – premium plugin that adds rich snippets (eg. review stars) to your snippets. You get 33% of sales and it’s what I use on my site. However the developer does not provide plugin updates or support. Here’s a post I used it on. If you’re writing reviews, you 100% need SOME rich snippets plugin. The All In One Schema plugin works too and is free, but has minimal settings. If you want to allow users to submit reviews, try the Site Reviews plugin.
If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.
Affiliate marketing is often touted as a "get rich quick scheme" by shady sites offering pyramid schemes that promise quick cash for little effort. Make no mistake—successful affiliate marketers like Pat Flynn of Smart Passive Income put in a lot of effort toward building an audience and creating quality content that will bring in sustainable passive income. Expect to do a lot of legwork up front—but if you play your cards right, you can build a solid source of revenue over time.